In life success breeds success and hard work delivers results.
Business is not much different, but often the more successful companies are owned and driven by enthusiasts. People who not only believe completely in what they do, but those who can motivate and culture the same feelings throughout the workforce.
I have read many stories about SRAM over the years, and their continued success is centered on the fact that they deliver in all aspects of their products, from research and development, innovation, to design, and production to customer support makes them a stand out in the bicycle industry in my opinion.
This recent article in @businessinsider is well worth a read Click Here